Defining Your Audience
In this part I will be
choosing a competitor to my game concept, that game is Deus Ex: Human
Revolution and Crysis 3, both these games are Sci-Fi FPS. Upon researching them
I will compile a report which covers the following three:
Quantitative.
Qualitative
Audience
Classification.
Quantitative.
Deus Ex: Human
Revolution - This part could be broken up into two separate parts, sales
figures and review scores. Going into more depth I have found different review
scores for each game on different websites making to research more reliable and
credible. Looking at websites such as Metacritic and Gamerankings. For the
first game, Deus Ex: Human Revolution there are similar patterns for this game
because the ratings are very similar, on Metacritic they’ve given it a score of
89 out of 100, which is very good. There were a total of 50 critic reviews, all
50 of them being positive, with one of the critic’s reviews being a solid 10
out of 10 which said: “It’s rare I play a game that doesn’t let me play the way
I like, but actually showers me in prizes for doing so, I love it.” This was
published in 2011. Nearly all of the critic scores rated this game at least 80+
out of 100. The user reviews mirror those kinds of ratings bar one who rated it
as 0 out of 10, there were a total of 149 user reviews, 122 of them being
positive, 8 being mixed and the final 19 being negative and one of the more
lower rating which said “I have been playing games for a long time now and have
played all types of games, from RPG to FPS and others... and I have to say this
is the worst piece of crap I have ever played. As a shooter it completely fails
with ridiculously bad weapons, as a story it’s so basic and uninteresting it’s
not even funny. The levels are so badly designed that it is a pain to get
oriented in them; the graphics are so early 2000. Bref, this game could have
been good in 2000 or 2001 but today it’s just a horrible, horrible game. Don’t
believe the hype.” Looking at Gamerankings, there reviews are nearer the same
as the ones taken from Metacritic, some ratings were 9 out of 10, 5 out of 5
and a staggering 9.7 out of 10 with the average of all the reviews being a
solid 8.4 out of 10. Now moving onto the sales figures, Square Enix confirmed
in 2011, 3 months after its release that the game sold over 2 million copies in
the US and Europe, which has likely risen to more than that in the present day.
The majority of the sales were Europe based with over 1.3 million been snapped
up, whereas only around 800,000 copies were sold to North American players who
wanted to play the sci-fi action RPG. Around 2 months later the game was
released in Japan, but these sales figures were not included in the report.
Dues Ex dominated Square Enix’s software sales
for the last 6 months which ended in September 2011, with Dungeon Siege
lll behind it on around 800,000+ sales, then followed by Dragon quest 25th
Anniversary Collection which sold around 350,000 sales in Japan.
Crysis 3 - Again this
part will be broken down into two separate parts, sales figures and reviews
from the same websites (Metacritic & Gamerankings). The reviews on Crysis
are different to the ones for Deus Ex: Human Revolutions. On Metacritic they
gave Crysis 3 a rating of 77 out of 100, which again is reasonably good, not as
good as Deus Ex, but close enough. There were a total of 23 critic reviews for
this game, 16 of them positive, 7 which were mixed and surely good news that
none were negative, one of them was “All-in-all Crysis 3 is a great package,
despite burning bright half as long. It may have not been exactly what all the
fans wanted, but it does a great job or trying to appease as many as it can
without sacrificing too much. Add to this a decent; if not groundbreaking
multi-player suite and you have a solid FPS that is more than worth a look.”
Now looking through the user reviews they have a slight different to the
critics reviews as in some of their reviews were negative unlike the critics
reviews, there was a total of 25 user reviews, 13 positive, 5 that were mixed
and 7 which were negative, one of the more positive ones who scored it as a 10 out of 10 that wrote
“The single player is okay but the multi-player stands out. It’s a blend of
Battlefield and Halo, but with a lot more strategy in how to manage your suits
energy. It’s really a blast.” One of the more negative ones which scored it at
4 out of 10 wrote “The only saving grace is the single-player which for some
odd reason features horrible AI, even on the hardest difficulty. I’m only a few
missions in but I’m easily able to simply run past everyone only shooting a few
people to beat a mission. The storyline, voice acting and graphics are the best
part about the experience they are next gen quality. Multi-player is average at
best and brings nothing new to the table at all. In my opinion I have had more
fun with Crysis 2 multi-player as this version of the game is 100% dumbed down
even further for the Call of Duty audience, and it looks like it sold like a
turd, less than 1,000 players online together. Expect LAGGY hosts and o players
in every mode not names TDM, FFA, Spears and Crash Site. Minimal improvements
have been made as well compared to Crysis 2 mp this feels like nothing more
than a map pack with different kill streaks . Piss poor job EA.” Now looking at
Gamerankins views on it, they were nearer the same as what Metacritic gave it,
some of the reviews reached a maximum of around between 6 and 7 out of 10 with only
two being higher at a respectful 8.5 and 9.2 out of 10 which average works out
as a 7 or so, out of 10. Moving onto the sales figures of Crysis 3, one article
which I found compared it to the sales figures of Dead Space 3 which was
released at around the same time. It red “Big-budget shooters Crysis 3 and Dead
Space 3 did not meet Electronic Arts’ (EA) sales expectations, despite topping
sales charts, the company revealed today (May 7th 2013) which shows
this article is relatively up to date. Again it goes onto talking about how
many copies were sold during its February launch month. “Crysis 3 was also
released in February and was the month’s third best selling game in the US,
moving 205,000 copies, according to the research group.”
So when you compare
the 2, Crysis 3 doesn’t live up to the same stature as Deus Ex: Human
Revolutions, Deus Ex sold far more copies than Crysis 3 did. Also the reviews I
researched prove that every game has its good views and bad views, all games
have their own specific audience.
Moving onto qualitative research, I decided on creating two
questionnaires, one for players who have played either Deus Ex or Crysis 3 and
one for those who haven’t played it.
Looking at the two
questionnaires above, the one to the left was filled out by someone who has
played either of the two games and the one on the right is from someone who
hasn’t played either of the games. Looking at the one to the left, the answers
were filled in for Crysis 3; some of the answers given are similar to some of
the user reviews found on Metacritic.
The person said that
the graphics are good, but it doesn’t make the game great. As well the person
also added if Crysis made a new game such as Crysis 4 then he wouldn’t purchase
it mainly for the fact that when he played Crysis 3 he said it “Got boring very
quickly.” But looking at what the person posted on Metacritic, 6 people out of
11 that viewed it did in fact found it helpful, so the comment has effected
other people’s view on the game, some of them could’ve been wanting to buy it
but saw the comment and changed their mind.
Now looking at the
other questionnaire on the right, this person said he had never played either
Crysis 3 or Deus Ex, I asked further questions such as “Would you consider
buying it?” which he said they wouldn’t and then asked how else would he find
out about games he doesn’t know about, his response was “Friends, YouTube and
comments from random people.” This proves that most people could end up making
their choice on getting a game on comments based from their friends, videos
online and what other people may say online such as replies on Metacritic and
Gamerankings.
Moving onto audience
classification, in this part I will be writing about what types of players play
either of the games and their wants and need from the game. First off are
player types. Crysis 3’s player’s types could be a mixed community, as the game
is in first person, which would appeal to many of the first person shooters
(FPS) that play games but could also be described as a action or adventure
which would appeal to gamers who play games for the adventure and finding
items, and basically going on missions and also sci-fi gamers. For Deus Ex the
type of gamer that this game would appeal to is similar to the audience for
Crysis 3, gamers who enjoy first person shooters, also this game would appeal
to another genre which Crysis 3 doesn’t have which is role playing games (RPG).
Next I will be covering
the player needs; this can be split into 5 separate types of needs which are:
Cognitive – Which is
the desire to discover or learn to find out more. An example for this could be
a quiz show.
Affective – This is
the need to stir someone’s emotions; this would include pleasure, sadness, excitement
and voyeurism. An example of this could be a TV soap opera or everyday life. An
example of this could be the movie Titanic.
Personal Integrative
– The need for self esteem, this helps the person reassure their own views on their
status in the world. An example of this could be some form of make-up advert or
anything that shows the viewer how they could be.
Social Integrative
– This is the need to socially interact with their friends, family or co-workers
and the need to feel popular. An example of this could be some form of social
networking site such as Facebook or twitter.
Tension-free – A need
for escapism, or to switch off and just relax. This could also be used for
entertainment purposes and amusement. An example of this could be a football
match or an aimless website where you view thousands of pictures.